Hello, I am Athina Boubouli, a freelance blogger, journalist and fellow tall girl, and I was lucky enough to have a quick sit down with Kelly Scott, the founder of 6 Foot Fashion. I wanted to know how it started, why it started and what is in store for the future, so take a look here:
1) When was the moment you decided to create 6 Foot Fashion and why? At the time, I was working in fashion wholesale and I was able to experience just how clothes were made and the process behind it. I though ‘I can do that’, so I did. I am 6’1″ and had always struggled to find clothes that fit, so I knew my market!
2) How did you go about setting up the business and creating it all? What was the best part and the hardest part? I came up with a name, spent time planning and researching, left my job and the rest is history in a way. The hardest part was leaving security of a job and a salary and the best was working for myself and not answering to anyone 😉
3) So 6 Foot Fashion is clearly inspired by tall women, for tall women. What would your advice be to all the tall ladies out there who not only struggle to find fashionable clothes that fit, but how to feel comfortable in their own skin? It is easier said than done, but you have to embrace it as you can’t change it. I noticed around the age of 18/19 that I didn’t stand well and I was nervous or embarrassed about my height but I realised that I had to find a way to love it and work with it, but I think that also comes with time. But most importantly, wear clothes that fit you properly. There is nothing worse than tugging at the sleeve of a top or something like that. It makes it more obvious and you will feel less confident for it, so dress well and dress to suit your height, as it will make you feel better from within.
4)How would you describe your own personal style? It is relaxed and easy. I am a mum of 2 boys so I am always on the go, so I need something simple that looks good, for example jeans and a shirt.
5) How do you stay up to date with the fashion industry and what trends are you currently noticing for SS18? I go to all the fashion trade shows, watch the fashion week shows, and also keep up to date on social media. Whatever trend it is, it always had to work for a tall woman so that is always at the back of my mind too.For SS18 we are seeing a lot of colour, of course, and also this kimono/pyjama style trend is huge and I think it also works really well for tall women, with wide leg trousers etc, which we have in the Kelly Scott London collection (Meghan trouser)
6) Not only do you sell other brilliant lines of clothing but you have also designed your own. Where did this inspiration come from and do you have a favorite designer? The Kelly Scott range came about as there were a lot of things that you just couldn’t buy elsewhere, for example a jacket, as the lines are just all out of place. Also we wanted more flexibility and choice so it was the natural way forward for us. The inspiration for the collection came from what I was missing in my wardrobe and then it took off from there.
Too hard to mention 1 designer, but I love DVF and Tory Burch, just for their femininity and ease of wear really.
7) What do you feel is the most important thing that your brand/website has to offer and what makes your brand so unique? Most importantly, it is run by tall women, so we really know what the struggles are and how to make clothing fit. We are also a smaller company, and we work at things on a personal level, for example, I am at the factory in London every week, working with the various aspects of quality control and fabric. It has my name on it so it has to be good quality. And also I think we listen to our customer and when they write to us on social media, we take the time to listen and respond whether it be positive or negative.
8) So you are about to relaunch your website! What new things shall we expect to see? Better imagery, easier to use, more choice and options. It is just a bigger and better version of what we had really. There has been a lot of thought gone into it so I hope our customer likes it.
9) What’s in store for the future of 6 Foot Fashion and Kelly Scott London? Who knows? I always believe in doing something good or not at all, so there is always the option of expanding the ranges but it has to be right and the best quality.